Ethical behavior in client relationships is essential in any business environment. During the consultation process, encountering ethical dilemmas is inevitable, and managing these situations demonstrates the consultant's professionalism. Transparency, honesty, and prioritizing the client's best interests are key principles in resolving these dilemmas. For instance, maintaining confidentiality, avoiding conflicts of interest, and accurately assessing feedback from clients require the consultant to act objectively and ethically. Adhering to ethical standards helps build long-term, trustworthy relationships with clients and enhances professional reputation.